Our team helped bring the magic of the holidays to life with a stunning brand activation for Yankee Candle at Sankofa Square (formerly Yonge-Dundas Square). Designed to immerse guests in the warmth and nostalgia of holiday scents, this activation was all about creating unforgettable moments.
We started with 3D renderings to give our client a realistic preview before bringing the vision to life (scroll to the bottom to see the renderings).
We produced and installed a hero wall inside the truck with a custom lit flame-shaped shelf to showcase Yankee Candle’s signature scents and acrylic letters with the message “Joy Sparks Here”. We helped transform the interior of the truck with an intentional mix of materials and textures – from a smooth foamcore ceiling, vinyl wrapped platforms, velvet wrapped plinths with glossy acrylic tops, and a large window decal in the same flame shape as the shelf.
On the exterior, we vinyl wrapped plinths displaying their candles, vinyl wrapped a bar where a team interacted with visitors, added a bow to the truck roof and added a custom jumbo styrofoam sign which served as a perfect photo backdrop.
The activation was a hit, drawing a huge crowd—including a feature on Breakfast Television!
From design to execution, our team worked closely with the planner to create her vision and to deliver a cozy and immersive holiday experience.
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